A naturally fun universe.
Lu & Mari is a brand inspired by its owner's daughters. Sustainable and natural play dough that exists to enhance the simplest and most fun moments of childhood.
Challenge _____
Create a fun, light brand that appeals to kids and parents alike. A brand capable of valuing its essence and communicating its main attributes with impact and relevance. The new key visual should be versatile, provide resources for an authentic brand expression and provide for different design possibilities.
Solution _____
Once the brand's potential was understood, the main messages that would guide the visual identity were defined: fun, simplicity, and sustainability. From them, a graphic, colorful and expressive visual identity was created.
